Jumbo the elephant – 3b52419u by P. T. Barnum & Co. – Library of Congress: http://hdl.loc.gov/loc.pnp/cph.3b52419. Licensed under Public Domain via Wikimedia Commons Annotated Links Barnum Effect Explained Read more about the Barnum Effect, sometimes called the “Forer Effect” after it’s discoverer. The Cold Reading Technique Denis Dutton explains the cold reading technique, the Barnum … Continue reading Barnum Effect